Demarketing

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Demarketing is a negative marketing directed at a particular brand or brand. Sometimes used in social advertising (when, for example, a brand is particularly harmful). It may involve retraining a product from the market for reasons related to, for example, the marketing strategy or the product life cycle.

It is a temporary or permanent discouragement to purchase a product of the entire or selected customer category, such as Yosemite National Park (too crowded during the summer).

wiki

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