Metroseksualizm

Metrosexualism, the metro style - is a neo-neo-zope from 1994, from metropolis and heterosexuality, describing a lifestyle that is popular among young men by modern mass culture, in which the focus is on focusing on one's own body, following fashion, using fashionable cosmetics , attaching importance to their own attractiveness - features previously associated with femininity. Metrosexuality is also associated with personality traits such as sensitivity and delicacy, warmth, and the ability to empathize. The interests of a metrosexual man are centered largely on the arts and the humanities, and sports activity is more about maintaining fitness than gaining muscle mass. The term metrosexualist was first used by the columnist Mark Simpson, describing September 15, 1994 in The Independent as a stereotype of a man in love, a big city dweller, a consumer ideal from a cosmetic or clothing company. A metrosexual man in the general sense is one who uses only cosmetic products, often uses beautician services, uses manicures, gels hair, visits solarium, knows the fashion well, and regularly removes hair from his body because he considers them unnecessary. The opposite of a metrosexual is a macho stereotype.

The consequence of the widespread use of metrosexuality is the consistent marketing policy of manufacturers of cosmetic and clothing products, leading to increased interest in the male part of the population with their products. However, the roles of men and women in the modern society are also often overlooked, and thus, men's masculinity and women's masculinity. This does not mean that metrosexual men abandon the typically masculine characteristics (such as firmness, demonstration of strength), but complement them with emotional traits.

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