Institute of the Polish Brand

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The Polish Maritime Institute is a research and development center operating under the auspices of the Polish Chamber of Commerce at the Promocja Polska Foundation, which deals with the collection of knowledge about national and regional branding and the use of this knowledge in various projects and projects.

In 1995, the Polish Maritime Institute was the first in Poland to undertake efforts to rebuild the national culture of brands: from creating through the development of domestic corporate, commercial and social brands, as well as building a national brand. He was the organizer of the Program of Restoring the Role and Significance of Company and Trade Brands in Poland MARKA-MARKOM. The second stage of MARKI-MARKOM is the Brand Academy, which promotes Polish brands and specifies the most outstanding ones.

IMP's activities are therefore focused around branding as an art of branding. The Institute of the Polish Maritime is a co-author of the Mark program for Poland, based on the idea of ​​the Polish brand - Creative Tension (translated as creative bullying, creative tension). Brand for Poland

In 1996, the Polish Chamber of Commerce and Polish companies launched the "Program of Restoring the Role and Significance of Company and Trade Marks-Markom" to increase the competitiveness of Polish products, services, companies, industries, regions and the Polish economy.

Since 2002, the MARKA-MARKOM project has been named Marka for Poland. Currently, the Institute of the Polish Brand is responsible for the project. The Creative Tension, Creative Wave, ..., that the Poles possess a valuable, specific kind of creativity, consists in the polar operation of two forces - defiance and creativity. The idea is that the Creative Tension causes Poles that they are capable of great breakouts and accomplishments. A team of experts led by Wally Olins was involved in the implementation of the Brand.

Creative Przekora assumes that as a guiding idea of ​​the Polish Marka can help Polish entrepreneurs meet the requirements of international competition and co-create a competitive identity of Poland, using, among other things. positive effect of country of origin. Bibliography

http://www.imp.org.pl



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