Clienting

Clienting - a contemporary selling concept created by Edgar K. Geffroy, assuming that it is necessary to build a comprehensive, long-term relationship with the customer to achieve business results. According to this approach, customers are the ultimate success factor for success in a market process.

Clienting is fundamentally different from marketing. Marketing is the idea of ​​mass markets, while clienting is the point of interest of the company adopting the individual needs and expectations of specific rather than abstract clients. Bibliography

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