Marketing fragrance

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Fragrance marketing, aromamarketing - sensory marketing concept consisting of flavoring the company premises. The essential task of aromamarketing is to create a pleasant, prozacupową atmosphere in the place of sale and in customer service points. Aromamarketing is a tool that helps you build brand image. Properly selected fragrance makes the customers identify the company as more exclusive, selling higher quality products. History aromamarketingu

Aromamarketing has been used for the first time as a tool to build competitive advantage in the 1990s in the US and Australia.

In April 2006, the first aromatherapy project in Poland was completed in the cinema hall. Jan Jakub Kolski's "Jasminum" films in Cracow, Warsaw, Wroclaw and Sandomierz were made more attractive by the smell of jasmine floating at the entrance.

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